Vegan Liftz is a community-supported website. We may earn a small commission on purchases made through our links. Learn more.

IQ Bar Review – Is It Worth Buying?

Jason Hughes
Published by Jason Hughes
Fact checked by Markus Oliver, BHSc FACT CHECKED
Last updated: December 18, 2020

I’m always interested in discovering new products that can help me and my clients support a vegan and active lifestyle.

IQ Bar has raving reviews from quality sites such as Vogue and Entrepreneur. If IQ Bar won them over, then I wanted to try it for myself to see if it lived up to the hype.

Let’s dive into why people love IQ Bar.

What Is IQ Bar and What Makes It Different to Other Protein Bars?

IQ Bar

Not only is IQ Bar good for your body, but they also claim it is good for your mind. Each bar has 6 nutrients that are backed by science to support brain health.

The allure of cognitive energy, performance, and health isn’t easy to ignore.

IQ Bar is vegan-friendly which means that the 10-11 grams of protein is all plant-based. I was also happy to notice that they have 8-9 grams of fiber in each bar.

Fiber helps with gut health and digestion which becomes important when you start consuming a lot of protein.

IQ BARs are a truly unique offering in a sea of “nutrition” bars.

They’ve chosen each one of their ingredients for a specific, functional purpose and they simply don’t have room for fillers and hard-to-pronounce inputs. You can also check out this page to compare high-quality vegan protein bars.

What Ingredients Are In IQ Bar?

Nutrients Banner

Let’s get some insight into what nutrients IQ Bar has and see if there are actually any evidence to support their claims.

  • Lion’s Mane: Lion’s Mane is a mushroom that has potential brain health benefits. I say “potential” because studies have only been tested on animals and not humans. However, Lion’s Mane does appear to support the neurons in your brain (1).
  • MCTs: Medium Chain Triglycerides (MCTs) are commonly found in coconut oil. It helps your digestive system run raster. It means that compounds like fats get broken down quickly into ketones and then released into your brain. MCTs are a convenient and fast source of energy for the brain.
  • Omega-3: Omega-3’s are commonly known for their brain-boosting features. It has numerous benefits including improved sleep and potentially prevent mental decline. Despite all this, 70% of Americans don’t get enough Omega-3s in their diet. A tasty protein bar like IQ Bar could make it easier for you to reach your Omega-3 dietary needs (2).
  • Flavonoids: Flavonoids are commonly found in fruits and vegetables and are responsible for giving them a bright color. Studies show that it can help increase blood flow to the brain and increase connectivity between neurons. An efficient connection allows the brain to improve cognition.
  • Vitamin-E: IQ Bar claims that Vitamin-E can help protect the brain over time. Studies don’t seem to correlate with that claim though. Most research says that Vitamin-E supplements don’t show signs of maintaining cognitive performance or slow the decline that comes with age (3).
  • Choline: Choline is a necessary nutrient for your brain to function. Choline is needed for your body to produce a neurotransmitter that helps regulate memory, mood, and intelligence. Despite it being important, my research into studies seems to go back-and-forth on if Choline supplements are useful. One study showed that it helped older adults with a poor memory, and another study with pregnant women saw no improvement with memory or brain function (4).

Of course, besides the 6 nutrients that are meant for brain health, IQ Bars also have other nutritional benefits to consider.

IQ Bars are ketogenic which means they are high in fat and low in carbs (10 grams and 4 grams, respectively).

The company claims that this unique ratio helps the body have sustained energy and fuels it properly.

Here are some other quick facts about what is in IQ Bars:

  • Allergy-friendly as they don’t contain any gluten, soy, or dairy
  • Each bar has 1 gram of sugar or less
  • Uses pea protein which means you are getting all nine essential amino acids
  • 7 delicious flavors ranging from blueberry to matcha chai

Is There Anything Bad About IQ Bars?

IQ Bar does show their nutrition label, but I was concerned that they didn’t disclose the exact quantities of each nutrient in their bars.

They say this is because the FDA doesn’t have recommended daily values for those nutrients. Although they do mention that they are in the hundreds of milligrams range. It’s not too concerning, but I would have appreciated a full breakdown on what is in each bar.

My research into some of the nutrients shows that its effectiveness in supporting brain health is debatable.

What Do Other People Say About IQ Bars?

I’ve already mentioned that Vogue was a fan calling IQ Bars a “high fat and low-carb option to keep in your handbag,” and Entrepreneur said it was “unique in the bar market”.

Everyday people also love IQ Bars. It’s hard to find a complaint as most people are too busy saying how great the bars taste. People are also impressed by how friendly it is for a variety of diets including veganism, keto, and allergy-free.

Not only did my clients love the taste, they loved the brain and body benefits as well. We are proud to carry IQ BARs!


- Sophia, Owner of The Fit Bodi Gym

IQ Bars a convenient option for those looking to add plant-based protein and nutrition into their diet. They are easy to carry around in your backpack or purse which makes it a perfect mid-afternoon snack.

IQ BAR fits what I look for in a good bar - clean, and familiar ingredients that support my body and mind. I've been hooked since Day 1!


- Calli, CorePower Yoga Instructor

Recommended: Check out more of our top-rated vegan snacks here.

Check this video by oppermanfitness to learn more about IQ Bar.

Should You Buy IQ Bar?

Even though I think some of the nutrients need more research into proving their effectiveness for brain health, IQ Bars are still a healthy option for those looking to get plant-based protein into their diet easily.

It’s great that they use pea protein because it ensures you get all the essential amino acids.

It’s also a nice alternative to a protein shake which creates a bit of a mess to make and can get a little dull if you’re doing the same thing everyday.

An IQ bar can prevent unhealthy snacking and keep you feeling full in between meals. ​

Want to make your own protein bar? Check out some recipes here.

IQ Bar We Recommend

IQ Bar

We Recommend

  • Keeps you full focused and energized
  • Contains 6 Brain-Boosting Nutrients
  • Gluten-Free, Dairy-Free, Soy-Free
  • Non-GMO
    Check Current Price
    payment icons

    About the author

    Leave a Comment