About My Story

Hey there,

My name is Jason Hughes, but you can call me Jason.

A couple of years ago I first encountered the concept of a vegan diet, and I have to admit it felt very foreign to me.

I mean all my life I had been told I was dependent on animal products for my survival and for optimal health... especially for building muscle.


Due to a couple unfortunate reasons I had been struggling with ill health for more than a year which made walking up a set of stairs immensely challenging and working out quite impossible.


This meant most of my time was spent in lying position and passing the time with Netflix and ice-cream.

I had grown weak, skinny and was pretty depressed about my situation.

tofu scramble

I'm also thrilled that tofu scramble entered into my life.

My several doctors' appointments lead nowhere - so I figured I would have to take the matter into my own hands. Remembering having read something about the health benefits of a vegan diet I started researching the matter.

As the ethical argument also seemed really compelling I thought 'What the hell, it can't get any worseand decided to give it a go.

Fast forward to the present, more than two years now, and I can say that this decision has been absolutely life-changing for me. I simply feel great (not only physically but also because I know I'm not contributing to unnecessary pain, suffering and death).

Now this website of mine, Vegan Liftz, was conceived out of scratching my own itch.

After I had gone vegan I was searching around for science-backed information on how to fuel my body with a plant-based diet, lift weights, look better naked, become healthier... and quickly it became apparent that there was no such resource online. 

As this was something that I needed, and seeing as others were probably in a similiar situation, I decided to take matters into my own hands.

My mission here is to:

  • check
    Cut through the bullshit, lies and quasi-science that permeates the fitness industry (and also some vegan groups online).
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    Provide you with the best possible evidence-based and actionable advice so that you can start making those vegan muscle and strength gains and optimize your health.
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    Finally, I would like to prove that it is indeed possible to build a great physique on a vegan diet.

That you need animal products for making gains or to be healthy is nonsense.

The reality is that tons of people have built amazing physiques on a vegan diet, and so can you (with the right information regarding diet, training and recovery).

With my sub-par genetics I've managed to put on roughly 24 pounds of vegan muscle, and I plan to put on many more. 

Back - before and after
Front - before and after

Feel free to peruse the various articles on this website, I hope you find something useful! 

P.S. Do make sure to check out the free guide to vegan bodybuilding - a step-by-step blueprint on how to build a lean and muscular body on a plant-based diet.

If you've any other questions or inquiries, you can contact me here or send me an e-mail at jason@veganliftz.com. 

Alternatively, you can reach me through my social media:


Carter Freeman

Marketing Director

Carter Freeman

Hi! My name is Carter, the marketing director for Vegan Liftz. I grew up in a vegan/vegetarian household, so I know a thing or two about a plant-based lifestyle from experience. I’ve been exclusively vegan for the past five years and I’ve never felt better. When I’m not working, you can find me pursuing my newly discovered passion for hiking.

Email: carter@veganliftz.com

Sean Hayes

Graphic designer and video editor 

Sean Hayes

Hello! My name is Sean, I’m the graphic designer and video editor of Vegan Liftz. I am passionate about food and fitness, and I love that my work for Vegan Liftz allows me to combine both. I am a vegan for ethical reasons, but just because I gave up meat doesn’t mean I had to give up my gains. You can find my on my computer, at the weights rack, or being dragged down the sidewalk by my three Labradors, Taters, Toby, and Sophie.

Email: sean@veganliftz.com

Connor Smith

social media manager 

Connor Smith

Hey there! My name is Connor and I’m the social media manager here at Vegan Liftz. I’m the newest vegan on the team, I’ve only been vegan for around two years now. I went vegan for health reasons. I found my body responding poorly to meat. I cut back on my meat consumption and felt better, and then eventually, cut it out entirely. I had my apprehensions going full vegan, I thought my options would be limited, but it turns out, I just wasn’t looking in the right places. I hope to help grow Vegan Liftz into a bigger resource than it already is so leave me a comment or a message so I can get back to you with all the info you need about pursuing a fit, vegan lifestyle.

Email: connor@veganliftz.com