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About Vegan Liftz

Hey there,

My name is Jason Hughes, but you can call me Jason.

A couple of years ago I first encountered the concept of a vegan diet, and I have to admit it felt very foreign to me.

I mean all my life I had been told I was dependent on animal products for my survival and for optimal health... especially for building muscle.

Due to a couple unfortunate reasons I had been struggling with ill health for more than a year which made walking up a set of stairs immensely challenging and working out quite impossible.


This meant most of my time was spent in lying position and passing the time with Netflix and ice-cream.

I had grown weak, skinny and was pretty depressed about my situation.

tofu scramble

I'm also thrilled that tofu scramble entered into my life.

My several doctors' appointments lead nowhere - so I figured I would have to take the matter into my own hands. Remembering having read something about the health benefits of a vegan diet I started researching the matter.

As the ethical argument also seemed really compelling I thought 'What the hell, it can't get any worseand decided to give it a go.

Fast forward to the present, more than two years now, and I can say that this decision has been absolutely life-changing for me. I simply feel great (not only physically but also because I know I'm not contributing to unnecessary pain, suffering and death).

After I had gone vegan I was searching around for science-backed information on how to fuel my body with a plant-based diet, lift weights, look better naked, become healthier... and quickly it became apparent that there was no such resource online. 

As this was something that I needed, and seeing as others were probably in a similar situation, I partnered with Alex and we decided to take matters into our own hands.

Our mission:

  • check
    Cut through the bullshit, lies and quasi-science that permeates the fitness industry (and also some vegan groups online).
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    Provide you with the best possible evidence-based and actionable advice so that you can start making those vegan muscle and strength gains and optimize your health.
  • check
    Prove that it is indeed possible to build a great physique on a vegan diet.

The reality is that tons of people have built amazing physiques on a vegan diet, and so can you (with the right information regarding diet, training and recovery).

With my sub-par genetics I've managed to put on roughly 24 pounds of vegan muscle, and I plan to put on many more. 

Back - before and after
Front - before and after

Feel free to peruse the various articles on this website, I hope you find something useful! 

P.S. Do make sure to check out the free guide to vegan bodybuilding - a step-by-step blueprint on how to build a lean and muscular body on a plant-based diet.

If you've any other questions or inquiries, you can contact me here or send me an e-mail at

Alternatively, you can reach the team through our social media:


Alex Arnstrom

Co-Founder and Editor

​This man lives the lifestyle that we write about. He is a machine down the gym and is constantly helping those around him with advice, recommendations, and the encouragement they need to take it to the next level.

​Whilst he does it primarily for the health and physical benefits of the diet, the ethics behind the lifestyle are very close to his heart too and he is living proof that no animals need to be harmed in the making of this pump.



Rafid Nassir 

Senior Coach

Rafid Nassir is a health and fitness fanatic, with the main aim of maximising muscle mass and minimising body fat, with as little time investment as possible.

Raf works full time running an internet marketing company, but has developed his own time-effective workouts, regimes/systems and vegan diet plans. This allows Raf to not only have a muscular athletic build, but also be nutritionally healthy all whilst having an incredibly busy life.


Instagram | Facebook | Linkedin


Heather Turner 

Training Editor

Heather is a personal trainer and vegan lifestyle coach with a passion for making gains and expanding brains. Brought up in your typical household built on meat and dairy, making the switch was her own choice and one that she made for her health as much as for the ethics and environmental impact.

Now Heather is obsessed with sharing just how incredible her journey has been and what a huge difference it can make for your health.

With years of experience as a semi-professional athlete and a fully professional vegan, Heather writes about her passions with authority and heart.



Carter Freeman

Marketing Director

Hi! My name is Carter, the marketing director for Vegan Liftz. I grew up in a vegan/vegetarian household, so I know a thing or two about a plant-based lifestyle from experience. 

I’ve been exclusively vegan for the past five years and I’ve never felt better. When I’m not working, you can find me pursuing my newly discovered passion for hiking.


Carter Freeman

Connor Smith

Social Media Manager 

My name is Connor and I’m the newest vegan on the team, I’ve only been vegan for around two years now.

I went vegan for health reasons. I found my body responding poorly to meat. I cut back on my meat consumption and felt better, and then eventually, cut it out entirely. I hope to help grow Vegan Liftz into a bigger resource than it already is and spread my passion for the vegan lifestyle.


Connor Smith

Sean Hayes

Graphic Designer And Video Editor 

Hello! My name is Sean, I’m the graphic designer and video editor of Vegan Liftz. I am passionate about food and fitness, and I love that my work for Vegan Liftz allows me to combine both.

I am a vegan for ethical reasons, but just because I gave up meat doesn’t mean I had to give up my gains. You can find my on my computer, at the weights rack, or being dragged down the sidewalk by my three Labradors, Taters, Toby, and Sophie.


Sean Hayes