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About Vegan Liftz

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Vegan Liftz was founded to cut through the bullshit, lies, and quasi-science that permeates the fitness industry (and some vegan groups online).

With the Vegan Liftz’ team of fitness and health experts, this website provides you with the best possible evidence-based and actionable advice so you can start making those vegan muscle and strength gains.

Most of all, we want to prove veganism is NOT the enemy of a great physique.

The reality is tons of people have built amazing physiques on a vegan diet, and so can you! To do that, we provide you the science-backed information regarding diet, training, and recovery.

It doesn’t matter if you:

  • Have sub-par genetics;
  • Have not stepped into a gym or lifted weights before;
  • Simply want to slowly yet safely transition to being vegan;
  • Just like to learn more about the lifestyle;
  • Think veganism is not for you.

We feel you. And we established the Vegan Liftz platform for YOU.

Our resources are published and available with you in mind. We hope you make use of them -- blog posts, product reviews, wellness advice, exercise and diet guides -- to your benefit.

P.S. For starters, make sure to check out the free guide to vegan bodybuilding - a step-by-step blueprint on how to build a lean and muscular body on a plant-based diet.


Jason Hughes


Jason turned to veganism due to health reasons. He was physically ill, depressed, weak, and desperate. Despite countless appointments to many doctors for months, his health didn’t improve.

He started Vegan Liftz to share his journey and experience for the plant-based lifestyle. Over the years, Vegan Liftz has become one of the best evidence and fact-based vegan resources online.

Email: jason@veganliftz.com


Beautiful fitness man with weights

Alex Arnstrom

Co-Founder and Editor

This man lives the lifestyle that we write about. He is a machine down the gym and is constantly helping those around him with advice, recommendations, and the encouragement they need to take it to the next level.

Whilst he does it primarily for the health and physical benefits of the diet, the ethics behind the lifestyle are very close to his heart too and he is living proof that no animals need to be harmed in the making of this pump.

Email: alex@veganliftz.com



Heather Turner 

Coach and Editor

Heather is a personal trainer and vegan lifestyle coach with a passion for making gains and expanding brains. Brought up in your typical household built on meat and dairy, making the switch was her own choice and one that she made for her health as much as for the ethics and environmental impact.

Now Heather is obsessed with sharing just how incredible her journey has been and what a huge difference it can make for your health.

With years of experience as a semi-professional athlete and a fully professional vegan, Heather writes about her passions with authority and heart.

Email: heather@veganliftz.com


Rafid Nassir 

Coach and Editor

Rafid Nassir is a health and fitness fanatic, with the main aim of maximising muscle mass and minimising body fat, with as little time investment as possible.

Raf works full time running an internet marketing company, but has developed his own time-effective workouts, regimes/systems and vegan diet plans. This allows Raf to not only have a muscular athletic build, but also be nutritionally healthy all whilst having an incredibly busy life.

Email: rafid@veganliftz.com

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Dr. Keisha Eberwein

Medical Doctor, Certified Nutritionist and Wellness Consultant

Dr. Eberwein earned her degree in Nutritional Science from the University of Florida and her Optometric degree from the Interamerican University of Puerto Rico.

She is the owner of A New You, a Miami-based health center that offers breakthrough and evidence-based wellness services and personalized weight loss and pain management programs.

With over 20 years of experience under her belt, her focus is on nutrition, health, wellness, and physical training.


Dr. Keisha Eberwein

Dr. Rudolph Eberwein

Medical Doctor, Board Certified Internist

Dr. Rudolph Eberwein earned his Medical Degree from the University of Miami after he finished his undergraduate studies in Nutritional Science from the University of Florida. Currently, he runs A New You Weight Loss & Rejuvenation Center based in Miami.

He has worked as an Internal Medicine doctor in major hospitals around Virginia and Miami over the past 20 years.

He is an expert in nutrition, naturopathic medicine, hormone deficiencies, and restorative medicine.


Markus Oliver

Medical journalist

Oliver earned his degree in medical science in the University of Florida and currently pursues a degree in journalism. 

He is an editor at Vegan Liftz and a freelance journalist with aspirations to create a newsroom dedicated to health education and innovations in the world of fitness. 

He is the owner of a personal blog with over a million visits that covers various topics, such as human anatomy, kinesiology, physical therapy, exercise, and nutrition.


Markus Oliver


Carter Freeman

Marketing Director

Carter grew up in a vegan/vegetarian home, so the diet is not something unfamiliar to him.

Growing up, he would have a bite of meat here and there, but he has gone full vegan five years ago. The benefits to his health, fitness, and overall well-being were undeniable and he hasn’t touched any animal-based food since then.

Email: carter@veganliftz.com

Carter Freeman

Connor Smith

Social Media Manager 

Connor is quite new to veganism having adapted the lifestyle two years ago.

His passion for the plant-based lifestyle was triggered by his health -- meat made him feel sick. He slowly started reducing meat consumption and instantly felt better. Eventually, he cut all meat products from his diet entirely.

Email: connor@veganliftz.com

Connor Smith

Sean Hayes

Graphic Designer And Video Editor 

Sean is passionate about food and fitness and he contributes just that to the Vegan Liftz platform. 

He went vegan for ethical reasons. And he believes that giving up meat means giving up his gains.

He loves to lift weights and walk his dogs.

Email: sean@veganliftz.com

Sean Hayes

Sienna Davis

Graphic Designer

Sienna and her family have been vegan for almost a decade.

They have been healthier than ever and they believe that the change in diet and lifestyle really changed their family's quality of life for good.

Email: sienna@veganliftz.com

Sienna Davis