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January 8, 2021

Pure Protein Bars Review:
Ingredients, Taste, Nutritional Info

Rafid Nassir
Published by Rafid Nassir
Fact checked by Markus Oliver, BHSc FACT CHECKED

In my never-ending quest to find the best protein bar that money can buy, I got my hands on the full range of Pure Protein bars.

These are extremely popular and very easy to find, so don’t give me too much credit here. I just walked into the nearest Costco and bought one of each flavor.

What are Pure Protein Bars?

pureprotein bars

Surprisingly, the company’s website was rather short on marketing information. No hard-selling for these guys; they clearly rely heavily on the quality of their product and word-of-mouth to do the selling for them.

Which isn’t necessarily something I have an issue with.

Their online store, however, had a little more info. The first promise they bake is that each bar is “DELICIOUS.” We’ll get to that in a minute.

But it’s interesting to note that this is the info they decided to lead with.

Further claims include sustained energy and that they are ideal as snack bookends for a hard workout.

What’s Inside a Pure Protein Bar?


  • Protein Blend (Milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate)
  • Chocolate Flavored Coating (Maltitol, Fractionated Palm Kernel Oil, Whey Protein Concentrate, Cocoa, Calcium Carbonate, Natural Flavors, Soy Lecithin, Sucralose)
  • Hydrolyzed Collagen
  • Glycerin
  • Cocoa Powder
  • Water
  • Milk Chocolate Drops (Sugar, Whole Milk Powder, Chocolate Liquor, Cocoa Butter, Milk Fat, Soy Lecithin, Natural Vanilla Flavor)
  • Maltitol Syrup
  • Peanut Flour
  • Natural Flavors
  • Sucralose
  • Almond Butter
  • Soy Lecithin

Nutritional Information

Each 50-gram bar contains:

  • 20 grams of protein
  • 200 calories
  • 45 calories from fat
  • 5g total fat (0% trans fat)
  • 10 ml of cholesterol


  • 160 mg sodium
  • 18 g total carbohydrate
  • 0 g dietary fiber
  • 3g sugars
  • 13 sugar alcohol

How do Pure Protein Bars Taste?

Protein Bars

I’m gonna go ahead and say straight up that the chocolate peanut butter flavor was one of the highlights of my day. Pure protein chocolate is a great combo.

Well done, guys. Chocolate Deluxe and Chocolate Chip were close seconds.

Honestly, if you have a sweet tooth, none of these bars are going to disappoint you. The textures were fine, considering you’re eating a protein bar.

I’ll keep it simple if your tastes lean towards candy; this is the protein bar for you.

Just bear in mind that, like many protein bars, weight loss isn’t likely unless you’re eating these as part of a balanced diet and exercise regime.

Pros and Cons

Right, herewith a summary of this entire review in handy bullet-form.

  • Offers a higher amount of protein than many other bars on the market. 200 calories is also a very reasonable amount.
  • Wide variety of delicious flavors, provided you have a sweet tooth.
  • Extremely easy to find in stores, and purchasing from their website has free shipping (provided your order is over $85).
  • The high amount of dairy and chocolate means that a bar is very prone to melting in a warm environment like a gym bag or even while being delivered to your house.
  • Sugar alcohols can act as a laxative if you eat more than two bars in a day.
  • These bars contain quite a bit of artificial ingredients. They’re also not 100% organic.

Pure Protein Bar Side Effects

The most frequently reported side effect reported is some intestinal discomfort (a diplomatic term for diarrhea) due to the relatively high content of sugar alcohols.

I, myself, didn’t experience much of this, but I only ate one bar per day. Several other customers who indulged a little more liberally reported this as a common side effect.

Where Can I Buy Them?

You can buy Pure Protein bars from third party retailers or directly from their website. One of the benefits of ordering from here is the free shipping you’ll get for an order exceeding $85. Alternatively, you can head over to the company’s store in other online retailers.

If you want to buy a single bar to see if you enjoy the taste, head over to Walgreens, CVS, Costco, or Target.

Customers' Reviews

eating pure protein bar

No unbiased review is complete without taking a good, balanced look at what other customers have to say about their experience buying and eating  Pure Protein bars.

“Love this flavor! These are the only protein bars that actually taste good and I’m willing to eat. Super fast shipping too. Literally came next day!”


- Nicole

“I am a gym rat and I need my protein! This protein bar decent sugar, enough protein to maintain my daily protein intake and is also very affordable. The taste is also good enough and I have no complaints”


- Gabriel

“I love this brand of protein bars, and this seller sells them for the cheapest price online. However, I received them on a hot day, and all of them were completely melted in the bags.”


- Stephanie

“It really does take a bottle of water to help get this bar down. Don't get me wrong, the bar is ok, but not one of my favorites.”


- Erin.


Are Pure Protein bars vegan?

Pure Protein Bars contain numerous ingredients that are not plant-based. Neither dairy nor gelatin is vegan-friendly products. They are, however, 100% gluten-free.

Where do Pure Protein bars get their protein from?

Pure Protein bars obtain their protein from whey protein isolate and concentrate, milk protein isolate, casein, soy protein isolate, and hydrolyzed gelatin.

When is the best time to eat a Pure Protein Bar?

Due to its high protein and calorie content, it’s best to eat this bar before or after a hard workout - helping with an energy boost or muscle recovery.

Can I eat Pure Protein Bars as a meal replacement?

Pure Protein bars are great snacks before and after a gym session and are not meant to be eaten as a meal replacement.

Should you buy Pure Protein Bars?

Right, as per usual, I’ll end the review with a decision on whether I’ll continue buying these in favor of my long-standing favorite.

Let’s start by saying that these bars are really great. I love the wide variety of delicious flavors, the high protein content, along with the reasonable amount of calories. A relatively low sugar content means that they won’t necessarily interfere with your weight loss goals, either. I found them ideal post-workout snacks.

However, I prefer something with a slightly more nutritious, organic focus when it comes to protein bars. With these as my main objectives, I have to say that I’m still more partial to Nuzest Clean Lean Protein Bar as my go-to workout snack.

Nuzest is vegan, soy-free, and it obtains its protein from the European Golden Pea Protein Isolate -  one of the healthiest sources of the micronutrient.

Nuzest also has no added sugar - a massive, flashing neon green tick next to their name, as far as I’m concerned. Despite the lack of sugars, they taste fantastic, and the texture is extremely pleasing - a balance that many protein bars struggle to achieve.

For me, Nuzest is still the cream of the crop.

Nuzest Clean Lean Protein Bar

NuZest Clean Lean Protein Bar

Our #1 Recommendation

  • Contains 14 grams of protein
  • Made from high quality pea protein isolate
  • Tastes good
  • Soy, gluten, and GMO-free
  • Get the BEST PRICE until the end of January
Click For Best Price
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Rafid Nassir is a health and fitness fanatic, with the main aim of maximising muscle mass and minimising body fat, with as little time investment as possible.
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