Meat alternatives have been making more of a noise in current media channels. While following a traditional plant-based diet may be easy for some, especially those who grew up with those values, others find it difficult to switch to a more sustainable lifestyle due to the fact that meat has been a big part of not only their diet, but their entire lifestyle. Barriers such as stigma, old habits and the look and feel of a certain dietary habit can be hard to change, even if research has shown that veganism can work wonders, such as saving the ocean and reducing climate change.
One such company that is looking to bridge this gap is Meati. Meati uses the power of mushrooms to mimic the taste, texture and appearance of meat, without needing to sacrifice any of the nutrients. In this article, we will review Meati and their products, especially the unbelievably delicious line of steak cuts.
Meati's mission is to create good "energy" from the ground up. Their entire value statement focuses around the ultimate caretaker, Mother Nature.
Cofounders Tyler Huggins and Justin Whitely started this company as a side project - and found themselves studying together in 2015 as student Ph.D.'s in Colorado. The natural scientists that they are, they discovered that mushrooms are rarely talked about - but are extremely fascinating.
Mushrooms are actually neither animal nor plant, but make up a kingdom of species all their own. In fact, the famous yeast mold that created Penicillin only worked because it works on mushrooms as an antibiotic. This actually means that humans have a closer common ancestor to mushrooms rather than plants, and their importance to us may even be more paramount than we thought.
After the co-founders had studied mushroom roots, they knew that it could be used to tackle certain ecological and social issues. In 2016, they decided to tackle the world's sustainable meat agricultural problem in a unique way with what is now Meati - using mushroom roots to create the fiber and protein necessary, while keeping the same taste and texture that comes with ordering a great cut of steak.
Meati is a distributor of their Meati products. They sell direct to consumers, as well as ship in bulk to commercial and restaurant locations. Their blog also contains many traditional recipes that can be made completely vegetarian or even vegan friendly, without compromising the taste, texture and nutrients associated with the protein-rich cuts that many are accustomed to.
- Crispy Cutlet: The crispy cutlet was created as an addition to the classic cutlet lineup for those that crave the taste and feel of fried chicken. It is completely made of mushroom root, and has 17 grams of protein - sometimes more than most chicken "nuggets" or "tenders" that are being offered in the frozen aisle or at a fast food restaurant. The crispy cutlet contains no cholesterol or sugar and is completely gluten free, even the "batter" that surrounds it. As with all Meati products, there is no fat found within mushroom roots. Key ingredients include mushroom root, salt, acacia gum, rice flour, corn flour and leavening.
- Classic Steak: Perhaps the most iconic cut of meat that restaurateurs and home cooks alike strive to perfect is the steak. Steaks usually "hit the spot" because they hit many key areas; the taste, the texture, the smell, and contrast between the centre and the exterior, and the juicy aroma that surrounds it. Cattle farming is one of the most inefficient uses for agricultural land, so Meati believes that by perfecting a sustainable alternative method such as mushroom steaks, we will drastically reduce greenhouse emissions. Much like the crispy cutlet, it contains all the same nutritional information, except it has 15g of protein per serving instead of 17.
- Classic Cutlet: Coming in with a whopping 18g of protein per serving, the classic cutlet is the highest protein saturated item in the Meati line of products. It is designed to mimic the look and feel of pan seared or baked chicken, topped off with some of the same seasonings and color to mimic the real thing in look and feel. Chicken is an extremely versatile product that is often added to salads and sandwiches to provide a protein base for an otherwise hefty amount of green. Now, you can make the entire dish vegan or vegetarian friendly without needing to compromise your ideals.
There are many companies that have gone beyond the equation of ignoring meat completely. While the world can agree that the consumption of meat for many people of different cultures could do with a reduction by health, economic, environmental and moral standards, many try and find the perfect alternative of crafting meat without needing any animals to do so.
Meati accomplishes this through mushroom roots, which provides a much needed boost to an otherwise plant-based diet in both protein and fiber content, without adding any saturated fats. It is not enough to just replace the nutritional content, but businesses are always trying to exactly match the texture, taste, smell and overall experience of eating a great cut of meat.
Is Meati the same as beyond meat?
Beyond meat is a meat alternative company that attempts to recreate meat from plant-based sources for many different lineups. Meati only focuses on the popular cuts of meat that you can find in a restaurant or home recipes, and only uses mushroom roots and seasoning to achieve this. While they are similar in their goals, they are different in mission and outcome.
Are mushrooms plants?
Mushrooms are neither part of the plant kingdom nor the animal kingdom. Mushrooms are a kingdom of all their own called fungi.
Can I buy Meati locally?
Meati currently does not have any retail shops. They ship from their online distribution found on their site, or have a list of restaurants and grocery stores that carry their product.